Our Approach

The Arcas Group focuses on improving the quality, outcome, and compliance of medical information and programming activities, including medical education. Players in these areas face several challenges:

• How to best qualify and quantify effectiveness of their activities
• Increased scrutiny on nature and appropriateness of relations between medical thoughtleaders and parties with a commercial interest
• Competition for physician attendance and attention
• Elevated customer expectations with regard to quality execution.

Our Outcome Optimizer™ approach is targeted:
The needs of each client are unique and deserve a unique approach. Using a careful diagnostic process, we custom develop and manage our projects, and will bring you a fresh perspective from the confidence of expertise and experience.

Our Services

Our portfolio of services within Outcome Optimizer™ is available for all types and scopes of medical information projects (live, enduring, web-based). We offer a back-office approach through a seamless integration with the client organization. Our portfolio includes:

• Project management and logistical services:
1. Budget management
2. Meeting logistics
3. Graphic and web design
4. Project marketing, audience recruitment
5. Registration.
• Auditing of medical education programs:
1. Independent assessment of quality, compliance-adherence, audience participation, effectiveness at time of: decision-making, execution, next year's budgeting, etc.
2. Targeted outcome measurement projects.

Our Promise

With the recent and continued developments in the field of medical information and programming, it is critical for your service providers to thoroughly understand the quality expectations of your customers and supporters. They must also appreciate the constraints and compliance requirements relevant to the field. The Arcas Group brings you this expertise accumulated through 15 years of experience.

Arcas guarantees you the best experience in customer-service, strategic insight and knowledge, and project execution. Additionally, you can expect:

• Thorough understanding of quality expectations and compliance requirements;
• Deep knowledge of market developments;
• Established links to team of subject-matter experts;
• Scaleable and agile organization that promotes topic expertise and confidence in execution.

Our Experience

Our team has an impressive track record in medical information and programming, working with most major biotech and pharmaceutical company for support of programs. Our experience is domestic and international, across eight different therapeutic areas. For detailed information on how we can help improve the outcome of your medical information and programming activities, please contact us here.

Sample projects:

• Implemented growth strategy for 4-day major, international gastro-intestinal oncology congress, driving attendance from 1,500 to more than 3,500 participants;
• Successfully managed largest international lung cancer conference with record attendance of 5,000 participants;
• Several regional series of 2-hr CME programs dedicated to targeted issues in infectious diseases, oncology, and hematology. Average physician participation 25 or more per program;
• Introduced and managed largest US-based congress specific to Inflammatory Bowel Diseases;
• Twice led production of largest international mycology conference, which is held every 3 years;
• Annually more than 100 live education programs and 30 enduring education projects;
• Developed clinical dialogue program with psychiatry thoughtleaders as part of global launch of antidepressant;
• Organized two medical information series which included 750 teleconference programs in a 3 month period reaching over 6,000 psychiatrists.