Delivering novel concepts to implement your medical strategy

Our Approach

The Arcas Group will ensure your medical strategy and program success by delivering novel concepts to implement. Our unique approach involves:

  • Engaging existing relationships with ThoughtLeaders
  • Leveraging insight from proprietary MDoutlook platform for needs assessment, content development and outcome tracking
  • Utilizing communication capabilities within MDoutlook platform and recognized relationship with physicians
  • Global implementation via strategic partnerships
  • Extensive local and global network of medical writing, medical marketing

Our Outcome Optimizer™ approach is targeted:
The needs of each client are unique and deserve a unique approach. Using a careful diagnostic process, we custom develop and manage our projects, and will bring you a fresh perspective from the confidence of expertise and experience.


Our Services

Our portfolio of services within Outcome Optimizer™ is available for all types and scopes of medical strategy implementation projects. Services include:

  • Multi-disciplinary Meetings
  • Satellite Programs
  • Investigator Meetings and Communication
  • Webcasts and Podcasts
  • Poster Sessions and Books
  • Abstract Books
  • Manuscripts and Publications
  • Monographs
  • Scientific Advisory Boards
  • Speaker Training
  • Continuous Information Programs
  • Roundtables
  • Slide Decks
  • Clinical Trial Booklets
  • Annotated Bibliographies
  • Medical Affairs Materials
  • White Papers

Our Promise

Our leadership team has more than 80 years of combined experience in developing and delivering medical strategy programs. Not only is the quality of the content essential, the execution is critical too, including recruitment of the right and the right-sized audience.

We believe so strongly in our professional capabilities, that we will only charge you a management fee if you are completely satisfied.

Arcas guarantees you the best experience in customer-service, strategic insight and knowledge, and project execution. Additionally, you can expect:

  • Thorough understanding of quality expectations and compliance requirements
  • Deep knowledge of market developments
  • Established links to team of subject-matter experts
  • Scaleable and agile organization that promotes topic expertise and confidence in execution.

Our Experience

The Arcas team has an impressive track record in delivering on medical strategy programs. We have both domestic and international experience, across ten therapeutic areas. Sample work is provided below.

Please click here for more information on how we can support your medical strategy.

Sample projects:

  • Implemented growth strategy for 4-day major, international gastro-intestinal oncology congress, driving attendance from 1,500 to more than 3,500 participants
  • Successfully managed largest international lung cancer conference with record attendance of 5,000 participants
  • Several regional series of 2-hr CME programs dedicated to targeted issues in infectious diseases, oncology, and hematology. Average physician participation 25 or more per program
  • Introduced and managed largest US-based congress specific to Inflammatory Bowel Diseases
  • Twice led production of largest international mycology conference, which is held every 3 years
  • Annually more than 100 live education programs and 30 enduring education projects
  • Developed clinical dialogue program with psychiatry thoughtleaders as part of global launch of antidepressant
  • Organized two medical information series which included 750 teleconference programs in a 3 month period reaching over 6,000 psychiatrists.